Difference between a website and a microsite

Everyone seems to have a website these days. For a long the time the ideal type of website to emulate were the cnn.com's, microsoft.com's or the ibm.com's of the world. The successful website had lots and lots of information and products. However, a new strategy has emerged, one that actually works very well when coupled with Guerrilla marketing on something like Craigslist - the microsite.

• Sometimes called a minisite, a microsite is usually a small, highly focused, carefully targeted site. It usually will be directed toward a specific type of audience or customer. It can be a for profit or non-profit site, but there is always some "action" point to the microsite.
• The benefits of using such an approach are that they can usually be put together very quickly, and are therefore suitable for new product launches or campaigns. They can sometimes have a limited lifespan, more so that larger traditional websites; however, a microsite can also be long lived, as it evolves.
• Microsites can be focused with a limited number of products or concepts, so that the message or action is clearer to the audience.  If changing content of value is created of for the microsite, then return traffic directly to the website is more likely.

I have used this concept with this very website, www.aMillionPlaces.com , which is a microsite. You may want to consider this approach for your product or idea promotion that you are posting to Craigslist about. Give the Craigslist reader a reason to click on your hyperlink, and everyone benefits.